The Brand Touchpoints List

Nearly every point of contact your company has with someone is a potential opportunity to impress. Advertising does not stop when the 30 second TV spot ends or when someone sets aside your direct mailing piece. The job of creating and managing a brand identity is never truly finished. A company image should constantly be monitored in everything that is put in front of both clients and employees.

Below is a short list of some of the brand touchpoints for readers to keep. Some, like advertising, will be obvious while others, like voicemails,  may seem trivial and unimportant. The take away reminder is that any of these can be the final blow in either successfully signing a new client or turning them away from your company.


Brand Touchpoints

  • Advertising
  • Telephone
  • Social Media
  • Trade Shows
  • Networking
  • Signage
  • Blogs
  • Word of Mouth
  • Direct Mail
  • Public Relations
  • Websites
  • Newsletters
  • Publications
  • Packaging
  • Emails
  • Voicemails
  • Proposals
  • Speeches
  • Employees
  • Products
  • Services
  • Billboards
  • Business Cards
  • Web Banners
  • Exhibits
  • Letterheads
  • Vehicles

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